Craig Mawdsley

(Author)

The insiders' guide to advertising: How the business of advertising really worksPaperback, 12 March 2021

The insiders' guide to advertising: How the business of advertising really works
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Print Length
124 pages
Language
English
Publisher
Choir Press
Date Published
12 Mar 2021
ISBN-10
1789631939
ISBN-13
9781789631937

Description

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works. The book covers agencies, clients, media channels, new technology, how advertising works, the culture of advertising, the ethics of advertising and the future of the advertising industry.

The book will be indispensable for anyone considering a career in advertising, studying marketing or advertising, or simply the casual reader keen to understand how this fascinating industry works to shape our world.

Product Details

Authors:
Craig MawdsleyBridget Angear
Book Format:
Paperback
Country of Origin:
US
Date Published:
12 March 2021
Dimensions:
20.32 x 12.7 x 0.74 cm
ISBN-10:
1789631939
ISBN-13:
9781789631937
Language:
English
Pages:
124
Publisher:
Weight:
140.61 gm

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