Craig Mawdsley and Bridget Angear have created a concise and
enjoyable guide to the advertising industry. Drawing from their decades
of experience in the best advertising agencies in the world, working
with some of the biggest brands, they offer a view on how the industry
really works. The book covers agencies, clients, media channels, new
technology, how advertising works, the culture of advertising, the
ethics of advertising and the future of the advertising industry.
The book will be indispensable for anyone considering a career in
advertising, studying marketing or advertising, or simply the casual
reader keen to understand how this fascinating industry works to shape
our world.