Have you ever come up with an idea for a new product or service but
didn't take any action because you thought it would be too risky? Or at
work, have you had what you thought could be a big idea for your
company--perhaps changing the way you develop or distribute a product,
provide customer service, or hire and train your employees? If you have,
but you haven't known how to take the next step, you need to understand
what the authors call the innovator's method--a set of tools emerging
from lean start-up, design thinking, and agile software development that
are revolutionizing how new ideas are created, refined, and brought to
market.
To date these tools have helped entrepreneurs, designers, and software
developers manage uncertainty--through cheap and rapid experiments that
systematically lower failure rates and risk. But many managers and
leaders struggle to apply these powerful tools within their
organizations, as they often run counter to traditional managerial
thinking and practice.
Authors Nathan Furr and Jeff Dyer wrote this book to address that very
problem. Following the breakout success of The Innovator's DNA--which
Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to
provide a framework for generating ideas--this book shows how to make
those ideas actually happen, to commercialize them for success.
Based on their research inside corporations and successful start-ups,
Furr and Dyer developed the innovator's method, an end-to-end process
for creating, refining, and bringing ideas to market. They show when and
how to apply the tools of their method, how to adapt them to your
business, and how to answer commonly asked questions about the method
itself, including: How do we know if this idea is worth pursuing? Have
we found the right solution? What is the best business model for this
new offering? This book focuses on the "how"--how to test, how to
validate, and how to commercialize ideas with the lean, design, and
agile techniques successful start-ups use.
Whether you're launching a start-up, leading an established one, or
simply working to get a new product off the ground in an existing
company, this book is for you.
