A new classic, recommended by leaders and media around the world
In this bestselling book, authors Jeff Dyer (Innovation Capital and
The Innovator's Method), Hal Gregersen (Questions Are the Answer),
and Clayton M. Christensen (The Innovator's Dilemma, The Innovator's
Solution, and How Will You Measure Your Life?) build on what we know
about disruptive innovation to show how individuals can develop the
skills necessary to move progressively from idea to impact.
By identifying the winning behaviors of the world's best
innovators--from leaders at Amazon and Apple to those at Google, Tesla,
and Salesforce--Dyer, Gregersen, and Christensen outline five discovery
skills that distinguish innovative entrepreneurs and executives from
ordinary managers: associating, questioning, observing,
networking, and experimenting. Through real-world stories, the
authors show you how to evaluate and develop your own innovator's "DNA
code," including advice for how you can use the five skills to generate
ideas, collaborate with colleagues to implement them, and sharpen your
organization's competitive edge by building innovation skills into its
culture. This innovation advantage will translate into a premium in your
company's stock price--an innovation premium--which is possible only by
building the code for innovation right into your organization's people,
processes, and guiding philosophies. This book shows you how.
Now updated with a new preface and fresh examples, The Innovator's DNA
is more than ever the essential resource for individuals, managers, and
teams who want to strengthen their innovative prowess.
