""Good business leaders create a vision, articulate the vision,
passionately own the vision, and relentlessly drive it to completion.""
Jack Welch, former CEO, GE The Innovative Leader stresses the importance
of innovation and creativity in modern business to help organizations
secure competitive advantage over rivals. It shows how to apply the
methods described to the individual, to others and to the organization.
Author Paul Sloane demonstrates the importance of setting out your
vision clearly and emphasizes the need for continual evaluation of the
process. Numerous international examples illustrate how organizations
such as Virgin, Body Shop, WPP and 3M have benefited from this approach,
encouraging excellence and entrepreneurship through setting challenging
goals to keep employees motivated and engaged.