The Innovation Book is your roadmap to creating powerful innovations
that deliver success in a competitive world. With a practical, bite-size
format, Mckeown will help you tackle the really important challenges and
seize the most-valuable opportunities.
The Innovation Book includes 24 of the most powerful tools and models
to help innovators, game changers, mavericks, and revolutionaries make
new ideas useful.
These include: Althshuller's innovation pyramid; Burgelman & Seigel's
minimum winning game; Osborn & Parnes' creative problem solving;
Altshuller's TRIZ; Osterwalder's business model canvas for the business
model generation; Amabile's internal & external motivation; Guilford's
convergent & divergent thinking; Ries' build-measure-learn wheel for
lean startups; Christensen's disruptive innovation; Schroeder's
innovation journey; Usher's path of cumulative synthesis; Benyus'
biomimicry design lens; Van de Ven's leadership rhythms; Friend's three
types of uncertainty; Teece's win, lose, follow, innovate grid; D.
School's design thinking modes; Henderson and Clark's four types of
innovation; Rogers' adoption & diffusion curve; Abernathy & Utterback's
three phases of innovation, Chesbrough's open innovation; March's
exploration versus exploitation; Johnson and Johnson's constructive
controversy cycle; Powell and Grodal's networks for innovation, and
Boyd's OODA loop.
Each tool is made practical with advice about how to use it, examples of
innovation in action, and related ideas throughout the book. Anyone who
wants to know more about innovation will benefit from this as a
real-world handbook and wise companion.
