The Influencer Code is the essential reference for any company
looking to leverage the power of influencers to elevate their brand and
grow their business.
From Fortune 500s to local fitness studios, whether you offer financial
services or sell donuts, reaching today's consumers is more complicated
than ever. More and more, marketers are reaching out to people who style
themselves "influencers" those people who have a big--and, more
importantly--loyal audience ready to hear what they have to say about
anything.
Yet despite "influencer marketing" fast becoming one of the biggest buzz
terms of the decade, it couldn't be more misunderstood.
Written by an accomplished entrepreneur, professor, and award-winning
YouTube star, The Influencer Code breaks down the biggest myths
that brands are getting wrong and shows you how to get it right by
defining and showcasing what true influencer marketing is and how to
leverage it to achieve your business goals in a simple yet powerful
3-step code.
The Influencer Code simplifies the complex world of influencer
marketing, covering how to research, evaluate, and employ the right
influencers for their markets, as well as how to legally and
strategically integrate them into marketing campaigns to achieve
specific goals.
The future of marketing depends on forming authentic partnerships
between brands and influencers. The go-to resource for all things
influencer marketing, The Influencer Code is your shortcut to
making that future a reality.
