"A quintessential work of technological futurism." - James Surowiecki,
strategy + business, "Best Business Books 2017 - Innovation"
From one of our leading technology thinkers and writers, a guide through
the twelve technological imperatives that will shape the next thirty
years and transform our lives
Much of what will happen in the next thirty years is inevitable, driven
by technological trends that are already in motion. In this fascinating,
provocative new book, Kevin Kelly provides an optimistic road map for
the future, showing how the coming changes in our lives--from virtual
reality in the home to an on-demand economy to artificial intelligence
embedded in everything we manufacture--can be understood as the result
of a few long-term, accelerating forces. Kelly both describes these deep
trends--interacting, cognifying, flowing, screening, accessing, sharing,
filtering, remixing, tracking, and questioning--and demonstrates how
they overlap and are codependent on one another. These larger forces
will completely revolutionize the way we buy, work, learn, and
communicate with each other. By understanding and embracing them, says
Kelly, it will be easier for us to remain on top of the coming wave of
changes and to arrange our day-to-day relationships with technology in
ways that bring forth maximum benefits. Kelly's bright, hopeful book
will be indispensable to anyone who seeks guidance on where their
business, industry, or life is heading--what to invent, where to work,
in what to invest, how to better reach customers, and what to begin to
put into place--as this new world emerges.
