The study on the impact of the digital consumer's emotional intelligence
based on the moral values promoted in e-business presents an actual
interdisciplinary topic in the context of the digital age. The research
proposes an original approach to e-business and digital consumer in
terms of moral values and emotional intelligence. The Internet has
positive effects on consumers and organizations when it is used properly
to improve the quality of life. New consumers are more selective,
receptive and interested in new technologies. Digital consumers have the
opportunity to get informed quickly about products/services offers and
e-business provides a simplified acquisition process through diversity
and accessibility.