Ioana Bucur-Teodorescu

(Author)

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business (2021)Paperback - 2021, 26 February 2021

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business (2021)
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Part of Series
Sustainable Management, Wertschöpfung Und Effizienz
Print Length
247 pages
Language
English
Publisher
Springer Gabler
Date Published
26 Feb 2021
ISBN-10
3658329645
ISBN-13
9783658329648

Description

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

Product Details

Author:
Ioana Bucur-Teodorescu
Book Edition:
2021
Book Format:
Paperback
Country of Origin:
NL
Date Published:
26 February 2021
Dimensions:
21.01 x 14.81 x 1.45 cm
ISBN-10:
3658329645
ISBN-13:
9783658329648
Language:
English
Location:
Wiesbaden
Pages:
247
Publisher:
Weight:
326.59 gm

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