Inhaltsangabe: Abstract: „Sawasdee Khrap" - welcome to the kingdom of
Thailand. A number of valid characterizations such as „The Land of
Smiles", „The Land of Temples and Pagodas" and „Tropical Vacation
Paradise" describe Thailand at its best. In addition to these
picturesque synonyms, the kingdom gained international recognition
through its growing travel and hospitality industry. In 2001 Thailand
once again booked the top spot as most preferred tourist destination in
South East Asia as well as runner-up position in all of Asia, second
only to China. When Muslim extremists hijacked four domestic U.S.
flights and cowardly carried out the terrorist attack of 9-11 on the
U.S.A., the global travel sector felt the direct impact of the terrorist
attacks like no other industry. From one day to the other tourists
decided to stay at or close to home and hotel rooms were left vacant. As
major employer and source for foreign exchange earnings, Thailand's
tourism industry was no exception to the threat. As the brutality and
human tragedy of this incident will always be remembered, the following
report will focus solely on the implications for the tourism and
hospitality industry. In specific, the text will take an in-depth look
at the development of the first class hotel market in Bangkok following
the September attacks. The report looks at 14 top hotels of Bangkok and
their performance from January 2000 to March 2002. Special attention
lies on the seven months following the U.S.A. attacks in September 2001,
whereas a full year comparison of 2000 and 2001 will also provide valid
information. The tourism and hospitality industry is a major economic
driving factor not only for Thailand, but also for many other Asian
nations. Therefore, the beginning of this report deals with the regional
development after the terrorist attacks. This way the reader will get an
understanding of the current situation in Asia and the general impact of
9-11. After a general overview of Thailand, t
