A guide for mining the imagination to find powerful new ways to
succeed.
We need imagination now more than ever--to find new opportunities,
rethink our businesses, and discover paths to growth. Yet too many
companies have lost their ability to imagine. What is this mysterious
capacity? How does imagination work? And how can organizations keep it
alive and harness it in a systematic way?
The Imagination Machine answers these questions and more. Drawing on
the experience and insights of CEOs across several industries, as well
as lessons from neuroscience, computer science, psychology, and
philosophy, Martin Reeves of Boston Consulting Group's Henderson
Institute and Jack Fuller, an expert in neuroscience, provide a
fascinating look into the mechanics of imagination and lay out a process
for creating ideas and bringing them to life:
- The Seduction: How to open yourself up to surprises
- The Idea: How to generate new ideas
- The Collision: How to rethink your idea based on real-world
feedback
- The Epidemic: How to spread an evolving idea to others
- The New Ordinary: How to turn your novel idea into an accepted
reality
- The Encore: How to repeat the process--again and again.
Imagination is one of the least understood but most crucial ingredients
of success. It's what makes the difference between an incremental change
and the kinds of pivots and paradigm shifts that are essential to
transformation--especially during a crisis.
The Imagination Machine is the guide you need to demystify and
operationalize this powerful human capacity, to inject new life into
your company, and to head into unknown territory with the right tools at
your disposal.
