Why do we immediately recognize art by Van Gogh and Warhol?
What does Beethoven share with Rage Against the Machine and Madonna?
What makes us remember the words of Churchill and King (and Domino's
Pizza, for that matter)?
With the rise of digital media and advertising, a constant barrage of
information makes it nearly impossible to be seen and heard. In The
Iconist, branding and design strategist Jamie Mustard shows you how
individuals, organizations, and brands can break through the noise.
The secret to standing out lies in creating content that the desired
audience will "lock" onto and remember with little effort--simple, bold
ideas that can be immediately understood. The Iconist reveals a set of
primal laws in human society that explain why some things stand out and
endure in the mind, while others are rejected. Blending relevant
examples from history and pop culture with cutting-edge psychology,
Mustard explores why certain things stick and others fade from
memory--and gives you an owner's manual to make any idea, product, or
service stand out and be remembered. Forget relying on luck or
trial-and-error: Mastering this process will enable you, no matter your
field or endeavor, to confidently craft messages that resonate with your
target audience through simple, fool-proof methods.
For businesses, marketers, teachers, advertisers, artists--from thought
leaders to anyone trying to write a resume--The Iconist shows how to
grab and hold attention. Fair warning, though: This book will change the
way you view your audience . . . and the entire world around you.
