Richard Krevolin

(Author)

The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt SuccessCompact Disc, 23 November 2015

The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
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Language
English
Publisher
Brilliance Audio
Date Published
23 Nov 2015
ISBN-10
1511311932
ISBN-13
9781511311939

Description

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.

The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.

More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to:

- Create an emotional connection between your organization and its target market, or between a product and consumers.

  • Generate interest, enthusiasm, and support for a person, company, or product.
  • Demonstrate the benefits and potential of any product, service, company, or individual.
  • Create a culture of inclusion for any company or product.
  • Enhance staff commitment to mission and objectives.
  • Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

Product Details

Author:
Richard Krevolin
Book Format:
Compact Disc
Country of Origin:
US
Date Published:
23 November 2015
Dimensions:
13.72 x 16.51 x 1.78 cm
ISBN-10:
1511311932
ISBN-13:
9781511311939
Language:
English
Weight:
140.61 gm

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