Corporations can no longer just worship the bottom line. Consumers and
customers want to be associated with brands that align with their
values. For business success today, your company needs to tell a
compelling story that creates engagement, word-of-mouth, and brand
loyalty.
The Hook gives you a proven methodology to create a compelling
narrative, then shows you how to share your story with the world and get
consumers and customers to listen to and remember your message.
More specifically, The Hook will teach you how story-selling can be
used as an incredibly powerful instrument to:
- Create an emotional connection between your organization and its
target market, or between a product and consumers.
- Generate interest, enthusiasm, and support for a person, company, or
product.
- Demonstrate the benefits and potential of any product, service,
company, or individual.
- Create a culture of inclusion for any company or product.
- Enhance staff commitment to mission and objectives.
- Improve the power, tone, and texture of speeches, proposals,
presentations, and printed materials.