Art Saxby

(Author)

The Growth Gears: Using a Market-Based Framework to Drive Business SuccessHardcover, 18 February 2016

The Growth Gears: Using a Market-Based Framework to Drive Business Success
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Print Length
228 pages
Language
English
Publisher
Advantage Media Group
Date Published
18 Feb 2016
ISBN-10
1599325896
ISBN-13
9781599325897

Description

WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!

Product Details

Authors:
Art SaxbyPete Hayes
Book Format:
Hardcover
Country of Origin:
US
Date Published:
18 February 2016
Dimensions:
23.11 x 15.24 x 2.03 cm
ISBN-10:
1599325896
ISBN-13:
9781599325897
Language:
English
Location:
Charleston
Pages:
228
Weight:
498.95 gm

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