WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are
you running a highly successful company that just doesn't seem to be
growing? You may be so operationally focused that you've ignored one of
the most important aspects of an expanding business--working from a
market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes
share their linear method of transforming into a market-focused
organization. This book provides a simple framework as well as tools and
action steps for identifying and adding these "gears" to give your
company a set of repeatable behaviors and processes to fully capitalize
on your market potential. Pete and Art bring their years of executive
marketing experience, and their years of building a national management
consulting firm, to lead you from insight to strategy to execution. In
these pages, you will learn how to: - Determine if your business is
operationally oriented or market oriented - Identify opportunities for
business growth - Understand why marketing execution is sometimes not
effective - Assure ongoing market relevance - Increase the returns on
your marketing programs Align your organization and your employees
behind your market-focused initiatives to lead your organization to new
levels of growth!