Clothes are inherently geographical objects, yet few of us consider the
social and economic significance of their journey from design to
production to consumption. The Geographies of Fashion is the first
in-depth study of fashion economies from a geographer's perspective,
exploring the complex relationship between our attachment to the clothes
we own, love and desire, and their geographic and economic ties.
How far does a garment physically travel from factory to wardrobe? How
do clothes come to have social or economic value and who or what creates
it? What are the geographies of fashion and how do they interact with
one another? This ground-breaking book powerfully reframes fashion
spaces, from the body to the city, digital or virtual space to material
production, positioning fashion at the centre of contemporary culture
and collective identities.
Combining contemporary theoretical approaches with a cutting-edge
analysis of international fashion brands and institutions including
Maison Martin Margiela, Zara, Louis Vuitton, ASOS and Savile Row, The
Geographies of Fashion is essential reading for students of fashion,
geography and related disciplines including sociology, architecture and
design.