Research Paper (undergraduate) from the year 2013 in the subject
Communications - Multimedia, Internet, New Technologies, course: PR and
Media, Internet Television, language: English, abstract: This study
investigated whether the advent of internet-broadcast television has a
major impact on how people watch television programmes together with
their reasons for choosing to watch television via the internet as
opposed to more traditional platforms. Television once again is changing
and developing in a new market and this study wanted to explore how
these new developments are fitting into people's lives. This study used
the approach of Quantitative research and had a sample of 55
respondents. The results in the study discovered internet television is
being embraced by people and counts towards their viewing habits.