Demonstrating the power and variety of typography from hand-drawn to
kinetic, this fully updated new edition of The Fundamentals of
Typography covers the principles of using type across a range of media.
Starting with a comprehensive introduction to the history of typography,
the authors provide detailed explanations and inspirational examples of
type usage from leading practitioners from around the world. With
expanded practice exercises and four new case studies, this book gives
students everything they need to know to use type effectively and
creatively.