The Fundamentals of Digital Fashion MarketingPaperback, 20 April 2017

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.