Ken Burtenshaw

(Author)

The Fundamentals of Creative Advertising: Second EditionPaperback, 19 September 2011

The Fundamentals of Creative Advertising: Second Edition
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Part of Series
Fundamentals
Part of Series
AVA Academia
Print Length
184 pages
Language
English
Publisher
Bloomsbury Publishing PLC
Date Published
19 Sep 2011
ISBN-10
2940411565
ISBN-13
9782940411566

Description

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.

This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.

Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

Product Details

Author:
Ken Burtenshaw
Book Format:
Paperback
Country of Origin:
US
Date Published:
19 September 2011
Dimensions:
22.86 x 20.32 x 1.52 cm
ISBN-10:
2940411565
ISBN-13:
9782940411566
Language:
English
Location:
New York
Pages:
184
Weight:
589.67 gm

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