In The Franchise: New York Yankees, take a more profound and unique
journey into the history of the baseball's most successful team.
This thoughtful and engaging collection of essays captures the astute
fans' history of the franchise, going beyond well-worn narratives of
yesteryear to uncover the less-discussed moments, decisions, people, and
settings that fostered the Yankees' iconic identity.
Through wheeling and dealing, mythmaking and community building, explore
where the organization has been, how it got to prominence in the modern
major league landscape, and how it'll continue to evolve and stay in
contention for generations to come.
Yankees fans in the know will enjoy this personal, local, in-depth
look at baseball history.