The bestselling classic that launched 10,000 startups and new corporate
ventures - The Four Steps to the Epiphany is one of the most
influential and practical business books of all time.The Four Steps to
the Epiphany launched the Lean Startup approach to new ventures. It was
the first book to offer that startups are not smaller versions of large
companies and that new ventures are different than existing ones.
Startups search for business models while existing companies execute
them.
The book offers the practical and proven four-step Customer Development
process for search and offers insight into what makes some startups
successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws
in product and business plans and correct them before they become
costly. Rapid iteration, customer feedback, testing your assumptions are
all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do
it, the book will leave you with new skills to organize sales, marketing
and your business for success.If your organization is starting a new
venture, and you're thinking how to successfully organize sales,
marketing and business development you need The Four Steps to the
Epiphany.Essential reading for anyone starting something new.
The Four Steps to the Epiphany was originally published by K&S Ranch
Publishing Inc. and is now available from Wiley. The cover, design, and
content are the same as the prior release and should not be considered a
new or updated product.
