In the bestselling tradition of Malcom Gladwell, James Gleick, and
Nate Silver, prominent professor László Barabási gives us a trailblazing
book that promises to transform the very foundations of how our
success-obsessed society approaches their professional careers, life
pursuits and long-term goals.
Too often, accomplishment does not equal success. We did the work but
didn't get the promotion; we played hard but weren't recognized; we had
the idea but didn't get the credit. We convince ourselves that talent
combined with a strong work ethic is the key to getting ahead, but also
realize that combination often fails to yield results, without any
deeper understanding as to why. Recognizing this striking disconnect,
the author, along with a team of renowned researchers and some of the
most advanced data-crunching systems on the planet, dedicated themselves
to one goal: uncovering that ever-elusive link between performance and
success.
Now, based on years of academic research, The Formula finally unveils
the groundbreaking discoveries of their pioneering study, not only
highlighting the scientific and mathematic principles that underpin
success, but also revolutionizing our understanding of:
Why performance is necessary but not adequate Why "Experts" are often
wrong How to assemble a creative team primed for success How to most
effectively engage our networks
"This is not just an important but an imperative project: to approach
the problem of randomness and success using the state of the art
scientific arsenal we have. Barabasi is the person."-Nassim Nicholas
Taleb, author of the New York Times bestselling The Black Swan and
Distinguished Professor of Risk Engineering at NYU
