Develop and cultivate the kind of robust, long-term customer
relationships that power companies like Nike, Spotify, LinkedIn, and
Target
More and more companies are concluding that the potential rewards of
subscription-based products and services are worth the risk of radically
changing their business models. They're correct. The Membership Economy
is here and it's here to stay--and if you want to compete for the long
run, you need to join it.
Strategy consultant Robbie Kellman Baxter has been helping companies
excel in this business environment for more than a decade. Now, in The
Forever Transaction, she reveals all her secrets. Whatever industry
you're in, Baxter provides the inspiration, tools, and insight you need
to build and execute a business model that will leave your competition
in the dust.
You'll find out how industry leaders like Under Armour, Microsoft, and
Netflix have created an ever-expanding customer base of loyal
subscribers―and are keeping them coming back. You'll learn how to lead
your organization through every step of the process―from initial
start-up to new product testing, scaling for long-term growth and
sustainability to revamping your culture so everyone works together to
optimize customer lifetime value. You'll also master all the essentials
of succeeding in the Membership Economy, like subscription pricing,
Software-as-a-Service, digital community engagement, and freemium
incentives as a way to turn casual browsers into cash-paying
super-users.
With The Forever Transaction, you have everything you need to build
durable, long-term relationships with every customer, and leverage them
for ultimate business success―today, tomorrow, and forever.
