Innovation and new product development are increasingly perceived as
drivers of profits in the food industry. Companies are dedicating a
large amount of resources to these areas and it is crucial that
individuals understand how to be part of this new strategy.
Food Industry Innovation School focuses on key skills needed to drive
new ideas from initial concepts through to successful products on the
shelf. The author argues that any individual can learn how to lead
innovation within complex organizations utilizing companies? commercial
and financial resources. The book focuses on the impact of single
individuals on company successes. Case studies from the marketplace
provide valuable examples of accomplishments and failures. Product
development involves a plethora of activities such as R&D, innovation,
engineering, packaging and design, manufacturing, logistics and supply
chain management, as well as marketing, sales and finance, and the book
addresses all these crucial functions undertaken by food companies and
manufacturers of other packaged consumer goods.
The learning principles and examples (based on the author's personal
experience) are valid in many fast-moving consumer goods organizations
and so the principles, best practices and solutions offered in the 12
chapters are relevant to a wide audience in the food industry and
beyond, including those working in household products, retail, the
automotive industry, computers and IT, furniture, and even media and
publishing.
Read more: http: //www.innovationschool.co/
