When it comes to performance, great businesses and impressive
individuals do more than simply deliver their numbers. They also engage
with us; they make a human connection. A great performance moves us in
some fundamental way. Great companies, great teams and great individuals
are defined by a wider set of abilities that create extraordinary levels
of performance. This books explores the mindsets and techniques used by
top performing artists and adapts these for the creation and delivery of
great business performance. Based on five core principles - "Adopt the
Artistic Mindset," "Build Connected Ensembles," "Create a Compelling
Narrative," "Rehearse Creatively," "Deliver Brilliant Performances" -
the authors bring together unique perspectives and methods for anyone in
business who wants to excel in their work and career.