You have a great idea, now what?
That first mile--where an innovation moves from an idea on paper to the
market--is often plagued by failure. In fact, less than one percent of
ideas launched by big companies end up having real impact. The ideas
aren't the problem. It's the process.
The First Mile focuses on the critical moment when an innovator moves
from planning to reality. It is a perilous place where hidden traps
snare entrepreneurs and roadblocks slow innovators inside large
companies.
In this practical and enlightening manual, strategic adviser Scott
Anthony equips innovators with new tools, questions, and examples to
speed through this crucial early stage of innovation. You'll learn:
- How to evaluate your idea's strengths and weaknesses using the "DEFT"
process--Document, Evaluate, Focus, and Test
- Fourteen recipes from an "experiment cookbook" to gain confidence in
your idea or business
- Why "spinouts," "wrong turns," and other challenges commonly trip up
innovation--and the practical strategies you can use to avoid them
- Why innovators need to seek chaos in an age of constant change--and
other essential leadership skills
Drawing on his decade of experience as an innovation adviser and
investor, Anthony describes hard-won lessons from disruptive start-ups
and global giants alike. The First Mile will give you the knowledge
and confidence to travel this perilous--but ultimately
promising--terrain.
The first mile can be a scary place, but you don't have to traverse it
alone. This book can help.
