Despite 80% of business leaders thinking it important to make the most
of social media, 70% admitted that their efforts are currently
ineffective - CMI SURVEY.
This business book is great for leaders, middle managers and
entrepreneurs interested in the following categories:
- SOCIAL MEDIA
- MARKETING
- LEADERSHIP
- BRANDING
- NETWORKING
The FT Guide to Social Media Strategy will help you understand how
social media works, how to use it to build your networks and deliver
business growth.
'Whether in today's corporate world, in the public sector or in civil
society, leaders must fully appreciate both the strategic impact and
risk social media can mean for them. This book needs to be on top of
their reading list!'
Thomas Schultz-Jagow, Senior Director Campaigns and Communications,
Amnesty International
'A wealth of practical advice to navigate the complexities of social
media and minimise the risks.'
Guy Lawrence, CEO, Mast-Jaegermeister UK
'Martin Thomas grasps the social media nettle and details the steps for
leaders to master it for personal and business results. Read - and
implement - this book by a respected master marketer.'
Tom Trainor, Chief Executive, Marketing Institute of Ireland
'A practical how to guide for today's board director, that should help
them overcome their fears and mistrust and begin to do it with
confidence and do it their way.'
Jonathan Turner, Chairman, Oxford Strategic Marketing.
Social media is transforming customer service, market research,
recruitment, campaigning and internal communications and encouraging the
development of alternative business models and new corporate structures.
There has never been a more important time for every business
professional to understand its power, potential and pitfalls, but
although you might recognise its growing importance, few business people
have the knowledge, skills and confidence to make the most of the
opportunity. Without a clear understanding of social media and a
strategy for you and your business, you risk being exposed and
ill-prepared.
The FT Guide to Social Media Strategy provides a clear roadmap
with practical guidance, inspirational case studies and proven
methodologies.
You'll understand how to use social media and gain competitive advantage
by generating better results, making more sales, building stronger and
more valuable networks and enhancing the potency of their personal
digital brand.
You'll also discover plans and processes to manager and mitigate against
the risks of social media.
This book is broken down into three core sections, focusing initially on
the core social media knowledge that every business professional needs,
before moving on to the use of social media to develop a personal
digital brand and finally an explanation of how to harness the power of
social media to boost business performance.
Presented in a user-friendly language, with clear guidelines,
informative case studies and practical advice, each chapter features a
mix of case studies, practical advice, the latest research and
intelligence from leading social media specialists and the outcome of
interviews with business leaders, marketing and social media experts and
industry commentators.
Happy Reading! Please do share your thoughts with us.
