An industry expert shows readers how to get the best return on
investment from corporate events
Corporate events and business entertaining are a major part of a
company's communication, marketing and public relations strategy. They
are used by businesses of all sizes to solicit new business, create a
corporate or brand image, and retain and build loyalty with existing
suppliers and customers. They can also be used effectively to elicit
peak performance from employees and produce camaraderie and teamwork
among co-workers. The corporate event bar has been raised dramatically
and the competition to craft something original that will help a
business create public awareness as well as industry and media buzz is
fierce.
Staged effectively, business functions can contribute to a company's
success, standing, profitability and business development. But corporate
events and business entertaining can also seriously damage a company's
image and put the company and its management in potentially high-risk
situations if not handled carefully, professionally, and appropriately.
Corporate boards and chief executives are now seeing how company
scandals played out in the headlines can estrange customers, sink stock
prices, and end careers in a matter of minutes. And many of the
transgressions that have been made public have been linked to corporate
events and business entertaining.
The Executive's Guide to Corporate Events and Business Entertaining
provides executives with all the information they need before they plan,
host, sponsor, or attend corporate events. It gives rising and
established executives the tools they need to move ahead with confidence
in planning their next company function.
