To make compelling television, our industry depends on enthusiastic new
voices with fresh ideas. While there are plenty of books about the
mechanics of writing, this is the first time an insider has detailed the
invaluable TV executive perspective. As key pieces of the entertainment
puzzle, executives hold institutional wisdom that seldom gets
disseminated outside network walls. The Executive Chair breaks down the
business from the gatekeeper's point of view, illuminating the creative
process used by those who ultimately make the decisions. Whether
developing a project for the entertainment marketplace or merely probing
the executive mindset, The Executive Chair dispels myths about the
creative process and takes the reader through the development of a pilot
script.