In a world of stiffening competition, business strategy is more crucial
than ever. Yet most organizations struggle in this area--not with
formulating strategy but with executing it, or putting their strategy
into action. Owing to execution failures, companies realize just a
fraction of the financial performance promised in their strategic plans.
It doesn't have to be that way, maintain Robert Kaplan and David Norton
in The Execution Premium. Building on their breakthrough works on
strategy-focused organizations, the authors describe a multistage system
that enables you to gain measurable benefits from your carefully
formulated business strategy. This book shows you how to:
Develop an effective strategy--with tools such as SWOT analysis,
vision formulation, and strategic change agendas
Plan execution of the strategy--through portfolios of strategic
initiatives linked to strategy maps and Balanced Scorecards
Put your strategy into action--by integrating operational tools such
as process dashboards, rolling forecasts, and activity-based costing
Test and update your strategy--using carefully designed management
meetings to review operational and strategic data
Drawing on extensive research and detailed case studies from a broad
array of industries, The Execution Premium presents a systematic and
proven framework for achieving the financial results promised by your
strategy.
