This practical book sets out how to approach each stage of your research
project, from choosing a research design and methodology to collecting
and analysing data and communicating your results - and showcases best
practice along the way.
Packed with pragmatic guidance for tackling research in the real world,
this fourth edition:
- Offers support for diving into a project using digital data, with
how-to guidance on conducting online and social media research
- Empowers you to confidently disseminate your work and present with
impact
- Helps you map out your research journey and put a plan in place with
decision trees in every chapter
- Challenges you to be reflective and critical about the research you
consume and undertake
Zina O′Leary′s detailed and down-to-earth approach gives you the
research skills and momentum you need to successfully complete your
research project.