A toolkit for entrepreneurial success
In The Essential Entrepreneur, celebrated entrepreneur and business
strategist Richard Turner delivers a practical, step-by-step approach to
starting and growing a thriving enterprise. If you're ready to take your
fledgling business to the next level--and finally follow that brilliant
big idea--this guide covers everything you'll need to navigate the
challenges ahead.
Richard shares straightforward advice and hands-on, real-world lessons
outlining the key points you need to know to start and grow your
venture. And his lessons are supported by the experience and wisdom of a
panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata
Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and
Kirsten Bernhardt (skilled investment manager).
You'll discover how to:
- Make a splash in your industry by taking advantage of market
weaknesses, disrupting the status quo and creating new openings
- Sort the good ideas from the bad: validate your business (whether it's
a product or a service) and maximise its value
- Position your brand so that what you do is clear and instantly
recognisable
- Create a business plan that really works, factoring in timing, going
to market, managing finance, managing growth and more
- Understand the logistics of a successful and profitable operation,
from sourcing suppliers to production, warehousing and distribution
Most small businesses struggle to get moving. This is the book that will
help you get ahead in the race. A can't-miss resource for start-up
entrepreneurs and business owners, The Essential Entrepreneur outlines
everything you need to know to hit the ground running.
