It's time to drop the rose-colored glasses and face the facts: most new
businesses fail, with often devastating consequences for the would-be
entrepreneur.
The New York Times, Wall Street Journal, and USA TODAY bestseller
The Entrepreneur Equation helps you do the math before you set down
the entrepreneurial path so that you can answer more than just Could I
be an entrepreneur? but rather Should I be an entrepreneur?. By
understanding what it takes to build a valuable business as well as how
to assess the risks and rewards of business ownership based on your
personal circumstances, you can learn how to stack the odds of success
in your favor and ultimately decide if business ownership is the best
possible path for you, now or ever.
Through illustrative examples and personalized exercises,
tell-it-like-it-is Carol Roth helps you create and evaluate your own
personal Entrepreneur Equation as you:
- Learn what it takes to be a successful entrepreneur in today's
competitive environment.
- Save money, time and effort by avoiding business ownership when the
time isn't right for you.
- Identify and evaluate the risks and rewards of a new business based on
your goals and circumstances.
- Evaluate whether your dreams are best served by a hobby, job or
business.
- Gain the tools that you need to maximize your business success.
The Entrepreneur Equation is essential reading for the aspiring
entrepreneur. Before you invest your life savings, invest in this
book!
