NYT and WSJ bestselling author Charlene Li guides business leaders
deeper than ever before into the uncomfortable and ever-changing terrain
of the digital era
Technology has revolutionized the very idea and nature of relationships
between leaders and their followers. Yet, many leaders remain stuck at
arms-length from those they lead and serve, relying on specialized teams
to interact with customers, their direct reports to keep tabs on how
employees are doing, and on the digital natives in their organization to
stay abreast of new technologies.
Now, in The Engaged Leader: A Strategy for Your Digital
Transformation, Li helps leaders adapt to the demands, and
opportunities of digital leadership. To be a true digital leader
requires a metamorphosis: you must connect directly by listening,
sharing, and engaging using digital technologies. This metamorphosis is
not easy, comfortable, or painless--if your palms aren't sweaty or your
stomach isn't churning, then you probably aren't really practicing
digital leadership.
The Engaged Leader addresses why leaders need to master a new way of
developing relationships, which begins by stepping out of traditional
hierarchies; how to listen at scale, share to shape, and engage to
transform; the art of making this transformative mind shift; and the
science of applying the right tools to meet your strategic goals.
This transformation is not optional. Those who choose not to make this
change will be abandoned for those who inspire people to follow them.
The Engaged Leader provides leaders with the skills and confidence
they need to transform their leadership, and in turn, their
organizations. The Engaged Leader also provides guidance to
institutions--businesses, communities, and schools--on how to develop
and nurture digital leadership. It is a must read for anyone who values
a deeper connection between leaders and those they serve.
