The international bestseller from award-winning writer Mark Schatzker
that reveals how our dysfunctional relationship with food began--and how
science is leading us back to healthier living and eating.
For the last fifty years, we have been fighting a losing war on food. We
have cut fat, reduced carbs, eliminated sugar, and attempted every
conceivable diet only to find that eighty-eight million American adults
are prediabetic, more than a hundred million have high blood pressure,
and nearly half now qualify as obese. The harder we try to control what
we eat, the unhealthier we become. Why?
Mark Schatzker has spent his career traveling the world in search of the
answer. Now, in The End of Craving, he poses the profound question:
What if the key to nutrition and good health lies not in resisting the
primal urge to eat but in understanding its purpose?
Beginning in the mountains of Europe and the fields of the Old South,
Schatzker embarks on a quest to uncover the lost art of eating and
living well. Along the way, he visits brain scanning laboratories and
hog farms, and encounters cultural oddities and scientific
paradoxes--northern Italians eat what may be the world's most delicious
cuisine, yet are among the world's thinnest people; laborers in southern
India possess an inborn wisdom to eat their way from sickness to good
health. Schatzker reveals how decades of advancements in food technology
have turned the brain's drive to eat against the body, placing us in an
unrelenting state of craving. Only by restoring the relationship between
nutrition and the pleasure of eating can we hope to lead longer and
happier lives.
Combining cutting-edge science and ancient wisdom, The End of Craving
is an urgent and radical investigation that "charts a roadmap not just
for healthy eating, but for joyous eating, too" (Dan Barber, New York
Times bestselling author of The Third Plate).
