Are you at risk of being trapped in an uncompetitive business?
Chances are the strategies that worked well for you even a few years ago
no longer deliver the results you need. Dramatic changes in business
have unearthed a major gap between traditional approaches to strategy
and the way the real world works now.
In short, strategy is stuck. Most leaders are using frameworks that were
designed for a different era of business and based on a single dominant
idea--that the purpose of strategy is to achieve a sustainable
competitive advantage. Once the premise on which all strategies were
built, this idea is increasingly irrelevant.
Now, Columbia Business School professor and globally recognized strategy
expert Rita Gunther McGrath argues that it's time to go beyond the very
concept of sustainable competitive advantage. Instead, organizations
need to forge a new path to winning: capturing opportunities fast,
exploiting them decisively, and moving on even before they are
exhausted. She shows how to do this with a new set of practices based on
the notion of transient competitive advantage.
This book serves as a new playbook for strategy, one based on updated
assumptions about how the world works, and shows how some of the world's
most successful companies use this method to compete and win today.
Filled with compelling examples from "growth outlier" firms such as
Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and
Atmos Energy, The End of Competitive Advantage is your guide to
renewed success and profitable growth in an economy increasingly defined
by transient advantage.
