The music industry is one of the most dynamic business sectors. It has
had to evolve and adapt to continually changing technologies and
business models. Its latest challenge has been Covid-19 and the loss of
live music at a time when live performance outstrips music sales as the
primary source of income for today's artists.
The second edition of this much used introduction to the economic
workings of the music business explores the impact of the pandemic at
every level of the sector and considers how the business model may need
to change going forward as different stakeholder positions shift. The
new edition also examines new trends in the music industry such as the
increasing dominance of tech companies and data, the increasing
importance of CMOs as market players, the increased role of artist
management, which has impacted on new business contracts, as well as
changes to how we use music in our everyday lives and how this impacts
on new entrepreneurial behaviours around music.