The automotive sector represents more than a simple industry. Since the
late nineteenth century, it has embodied the economic and technological
power of nations, the lifestyle and consumption patterns of societies,
the dynamics of urban and territorial development, and it has acted as a
national barometer of economic success and failure.
This book explains how the car industry works and analyzes the
challenges both for the sector and for the economies that rely on the
industry for jobs, growth, and innovation. It explores an industry that
has been under severe pressure in industrialized countries for many
years--factories have shut down, jobs have gone, and brands and
manufacturers have disappeared--yet world production has never been so
high, reaching new peaks annually. Fabio Cassia and Matteo Ferrazzi
investigate how western and Japanese manufacturers still dominate the
market, despite the challenge posed by Korean, Chinese, and Indian
competitors and how fluctuations in oil prices and changing
environmental policies drive technological innovation and usage
patterns, so that the composition of the sector is constantly changing.