Friederike Esther Rhein

(Author)

The Dynamics of Green Innovation in B2B Industries: A Systems Approach to Explain the Diffusion of Bioplastics (2021)Paperback - 2021, 16 December 2020

The Dynamics of Green Innovation in B2B Industries: A Systems Approach to Explain the Diffusion of Bioplastics (2021)
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Part of Series
Forschungs-/Entwicklungs-/Innovations-Management
Print Length
350 pages
Language
English
Publisher
Springer Gabler
Date Published
16 Dec 2020
ISBN-10
3658321474
ISBN-13
9783658321475

Description

In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.

Product Details

Author:
Friederike Esther Rhein
Book Edition:
2021
Book Format:
Paperback
Country of Origin:
NL
Date Published:
16 December 2020
Dimensions:
21.01 x 14.81 x 2.01 cm
ISBN-10:
3658321474
ISBN-13:
9783658321475
Language:
English
Location:
Wiesbaden
Pages:
350
Publisher:
Weight:
458.13 gm

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