The DJ Sales and Marketing Handbook provides a roadmap to maximizing
your profits as a disc jockey. It is jam-packed with practical tools,
expert tips and cost-effective methods for increasing sales and creating
loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven
techniques and creative approaches to multiplying your income and
gaining the competitive edge. Written for both newcomers and experienced
professionals, this comprehensive guide and essential reference manual
gives you all of the know-how needed to achieve dramatic results.
Inside you will find instructive examples and step-by-step guidelines
for how to: find a unique market niche; convert prospects into clients;
create and implement a marketing plan; get free publicity; make
strategic alliances; select the right media; generate leads and
referrals; increase client satisfaction... and much, much more.