Bring your company into the digital era without compromising your core
business
In The Digital Transformer's Dilemma: How to Energize Your Core
Business While Building Disruptive Products and Services, the authors
show companies how to go digital while also advancing their core
business. The book emphasizes how to strike a difficult balance between
establishing a new (digital) business and re-vitalizing - and
digitizing - the legacy business.
The core of the book is focused on the actual implementation of the
digital transformation across both businesses, providing concrete tips,
tricks, tools and action plans across six key dimensions:
- Crafting a flexible organization
- Using technology as a driver
- Designing the necessary processes
- Building transformational leaders
- "Right-skilling" the workforce of the future
- Galvanizing cultural change
The Digital Transformer's Dilemma is a very visual book, filled with
dozens of engaging illustrations that bring the contained concepts to
life on the page.
Based on 100+ interviews with senior executives at leading companies
(such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin)
and smaller hidden champions, numerous illuminating case studies, and
the authors' own experience from working in international management
consulting and years of academic experience, the book highlights the
fundamental principles required for executives and businesspeople to
transform legacy organizations into digitally empowered companies.
