Never has there been a greater technological development in the field of
communication than the one witnessed on our modern age. Ther has been a
huge development in this field due to the development of computers and
new techniques to produce, store, and transmit infromation. My research
aims to be both explorative and explanatory. The study focuses on the
development of communication satellites, and takes the Egyptian
satellite "Nilesat" as a case study. The need for satellite in mass
media in the Arab World was detected due to the strong impact of Western
media on Arab viewers. The theoretical framwork of the research is based
mainly on two theories: The knowledge Gap Hypothesis and the Uses and
Gratifications Theory. The research has an objective of answering
questions regarding the need to the Nilesat, other providers of
satellite services, and services of Nilesat. Another objective was to
check if the penetration of the Nilesat narrowed the knowledge gap
between Egypt and the developed countries. The research helps shed light
on the new broadcasting enviroment. It is specially useful to
professionals in communications and anyone who is interested in the
broadcasting field.