Designing for Growth: A Design Thinking Tool Kit for Managers (D4G)
showed how organizations can use design thinking to boost innovation and
drive growth. This updated and expanded companion guide is a stand-alone
project workbook that provides a step-by-step framework for applying the
D4G tool kit and process to a particular project, systematically
explaining how to address the four key questions of the design thinking
approach.
In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske
guide readers through the design process with reminders of key D4G
takeaways as they progress. Readers learn to identify an opportunity,
draft a design brief, conduct research, establish design criteria,
brainstorm, develop concepts, create napkin pitches, make prototypes,
solicit feedback from stakeholders, and run learning launches. This
second edition is suitable for projects in business, nonprofit, and
government contexts, with all-new tools, practical advice, and
facilitation tips. A new introduction discusses the relationship between
strategy and design thinking.