A radical shift in perspective to transform your organization to
become more innovative
The Design Thinking Playbook is an actionable guide to the future of
business. By stepping back and questioning the current mindset, the
faults of the status quo stand out in stark relief--and this guide gives
you the tools and frameworks you need to kick off a digital
transformation. Design Thinking is about approaching things differently
with a strong user orientation and fast iterations with
multidisciplinary teams to solve wicked problems. It is equally
applicable to (re-)design products, services, processes, business
models, and ecosystems. It inspires radical innovation as a matter of
course, and ignites capabilities beyond mere potential. Unmatched as a
source of competitive advantage, Design Thinking is the driving force
behind those who will lead industries through transformations and
evolutions.
This book describes how Design Thinking is applied across a variety of
industries, enriched with other proven approaches as well as the
necessary tools, and the knowledge to use them effectively. Packed with
solutions for common challenges including digital transformation, this
practical, highly visual discussion shows you how Design Thinking fits
into agile methods within management, innovation, and startups.
- Explore the digitized future using new design criteria to create real
value for the user
- Foster radical innovation through an inspiring framework for action
- Gather the right people to build highly-motivated teams
- Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean
Start-up using new tools and a fresh new perspective
- Create Minimum Viable Ecosystems (MVEs) for digital processes and
services which becomes for example essential in building Blockchain
applications
Practical frameworks, real-world solutions, and radical innovation
wrapped in a whole new outlook give you the power to mindfully lead to
new heights. From systems and operations to people, projects, culture,
digitalization, and beyond, this invaluable mind shift paves the way for
organizations--and individuals--to do great things. When you're ready to
give your organization a big step forward, The Design Thinking
Playbook is your practical guide to a more innovative future.
