Apple insider Joe Hutsko offers a ringside seat to the struggle for
control of America's most innovative computer company. Meet Peter Jones:
brilliant, mercurical, he literally invented the personal computer. And
Matthew Locke: quintessential company man and marketing genius. Both are
determined to control Via Computers, the company Jones began in his
garage, forged out of vision and chutzpah, and--some say--is dangerously
close to destroying.
Driven more by aesthetic instincts and perfectionism than the bottom
line, Jones doesn't see that his company is sinking fast. As sales drop
and deadlines are missed, a clash is inevitable. Matthew Locke means to
wrest power from Jones and commit the company to a Faustian pact with
its largest competitor. As the battle for power escalates, it tests the
greed and morality of nearly everyone in Silicon Valley. At the center
of the storm lies a simple question: what defines a company--its people,
its product, or its vision?
Here are Silicon Valley's legendary players: the supercharged young
wizards, the glossy baby execs, the bored rich, and the shrewd parasites
they attract, all woven into a taut novel written by one of the Valley's
own.
