Blake Morgan

(Author)

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's BusinessHardcover, 29 October 2019

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business
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Print Length
224 pages
Language
English
Publisher
HarperCollins Leadership
Date Published
29 Oct 2019
ISBN-10
1400213630
ISBN-13
9781400213634

Description

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following:

  • Learn the ten defining strategies for a customer experience-focused company.
  • Implement new techniques to shift the entire company from being product-focused to being customer-focused.
  • Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences.

Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

Product Details

Author:
Blake Morgan
Book Format:
Hardcover
Country of Origin:
US
Date Published:
29 October 2019
Dimensions:
23.37 x 15.75 x 2.03 cm
ISBN-10:
1400213630
ISBN-13:
9781400213634
Language:
English
Location:
Nashville
Pages:
224
Weight:
362.87 gm

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