With emerging technology transforming customer expectations, it's
important to keep a laser focus on the experience companies provide
their customers. Tomorrow's customers need to be targeted today!
Customer experience futurist Blake Morgan outlines ten easy-to-follow
customer experience guidelines that integrate emerging technologies with
effective strategies to combat disconnected processes, silo mentalities,
and a lack of buyer perspective.
The Customer of the Future explains how today's customers are already
demanding frictionless, personalized, on-demand experiences from their
products and services, and companies that don't adapt to these new
expectations won't last. This book prepares your organization for these
increasing demands by helping you do the following:
- Learn the ten defining strategies for a customer experience-focused
company.
- Implement new techniques to shift the entire company from being
product-focused to being customer-focused.
- Gain insights through case studies and examples on how the world's
most innovative companies are offering new and compelling customer
experiences.
Tomorrow's customers will insist on experiences that make their lives
significantly easier and better. Craft a leadership development and
culture plan to create lasting change at your organization!