NEW YORK TIMES BESTSELLER - The author of The Talent Code unlocks
the secrets of highly successful groups and provides tomorrow's leaders
with the tools to build a cohesive, motivated culture.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG AND LIBRARY
JOURNAL
Where does great culture come from? How do you build and sustain it in
your group, or strengthen a culture that needs fixing?
In The Culture Code, Daniel Coyle goes inside some of the world's most
successful organizations--including the U.S. Navy's SEAL Team Six, IDEO,
and the San Antonio Spurs--and reveals what makes them tick. He
demystifies the culture-building process by identifying three key skills
that generate cohesion and cooperation, and explains how diverse groups
learn to function with a single mind. Drawing on examples that range
from Internet retailer Zappos to the comedy troupe Upright Citizens
Brigade to a daring gang of jewel thieves, Coyle offers specific
strategies that trigger learning, spark collaboration, build trust, and
drive positive change. Coyle unearths helpful stories of failure that
illustrate what not to do, troubleshoots common pitfalls, and shares
advice about reforming a toxic culture. Combining leading-edge science,
on-the-ground insights from world-class leaders, and practical ideas for
action, The Culture Code offers a roadmap for creating an environment
where innovation flourishes, problems get solved, and expectations are
exceeded.
Culture is not something you are--it's something you do. The Culture
Code puts the power in your hands. No matter the size of your group or
your goal, this book can teach you the principles of cultural chemistry
that transform individuals into teams that can accomplish amazing things
together.
Praise for The Culture Code
"I've been waiting years for someone to write this book--I've built it
up in my mind into something extraordinary. But it is even better than I
imagined. Daniel Coyle has produced a truly brilliant, mesmerizing read
that demystifies the magic of great groups. It blows all other books on
culture right out of the water."--Adam Grant, New York Times
bestselling author of Option B, Originals, and Give and Take
"If you want to understand how successful groups work--the signals they
transmit, the language they speak, the cues that foster creativity--you
won't find a more essential guide than The Culture Code."--Charles
Duhigg, New York Times bestselling author of The Power of Habit and
Smarter Faster Better
