Wherever we turn, we find creative practices and creative spaces,
creative organizations and creative subjects. At work or in public
places, in media representations and in advertisements, on social
platforms, in schools and universities: There is a demand to be new and
special, conspicuous and singular. How did this creativity complex and
its imperative to be creative come about? Which terms and concepts
enable us to understand its multiple and partly contradictory forms and
processes? Where are its limits? Gathering and interweaving forty short
and incisive essays, this companion maps, investigates, and illuminates
the contemporary creativity complex.