Creativity is the fastest growing business in the world. Companies are
hungry for people with ideas--and more and more of us want to make, buy,
sell, and share creative products. But how do you turn creativity into
money? In this newly rewritten edition of his acclaimed book, leading
creative expert John Howkins shows what creativity is, how it thrives,
and how it is changing in the digital age. His key rules for success
include: Invent yourself. Be unique. Own your ideas. Understand
copyright, patents, and IP laws. Treat the virtual as real, and vice
versa. Learn endlessly: borrow, reinvent, and recycle. Know when to
break the rules. Whether in film or fashion, software, or stories, by
turning ideas into assets anyone can make creativity pay.