John Howkins

(Author)

The Creative EconomyPaperback, 7 November 2013

The Creative Economy
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Reading Age
Ages: 18
Grade Levels
13
Print Length
280 pages
Language
English
Publisher
Penguin Global
Date Published
7 Nov 2013
ISBN-10
0141977035
ISBN-13
9780141977034

Description

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas--and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.

Product Details

Audience:
Ages: 18
Author:
John Howkins
Book Format:
Paperback
Date Published:
7 November 2013
Dimensions:
19.74 x 13.28 x 1.83 cm
Educational Level:
Grade Levels: 13
ISBN-10:
0141977035
ISBN-13:
9780141977034
Language:
English
Location:
New York
Pages:
280
Publisher:
Weight:
226.8 gm

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