Matthew A Cronin

(Author)

The Craft of CreativityPaperback, 17 April 2018

The Craft of Creativity
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Print Length
288 pages
Language
English
Publisher
Stanford Business Books
Date Published
17 Apr 2018
ISBN-10
1503605078
ISBN-13
9781503605077

Description

Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius.

In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.

Product Details

Abridged:
Authors:
Matthew A CroninJeffrey Loewenstein
Book Format:
Paperback
Country of Origin:
US
Date Published:
17 April 2018
Dimensions:
22.35 x 15.24 x 2.29 cm
ISBN-10:
1503605078
ISBN-13:
9781503605077
Language:
English
Pages:
288
Weight:
430.91 gm

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