Effective, sustainable cultural change requires evolution, not
disruption
The Corporate Culture Survival Guide is the essential primer and
practical guide every organization needs. Corporate culture pioneer
Edgar H. Schein breaks the concept of 'culture' down into real terms,
delving into the behaviors, values, and shared assumptions that define
it, and explains why culture is the central factor in an organization's
success--or failure. This new third edition is designed specifically for
practitioners needing to apply these practices in real-world settings,
and has been updated with new coverage of globalization, technology, and
managerial competencies. You'll learn how to get past subconscious bias
to assess whether or not your existing culture truly serves your
organization, and how to introduce change and manage the change process
over time for a best-case-scenario outcome. Case studies illustrate
successful change in real companies, providing models and setting the
bar for dismantling dysfunctional cultures.
Corporate culture begins with the founder, and evolves--or not--over
time. Is your culture working for or against your organization? How can
it be optimized? This book separates the truth from the nonsense to
provide real-world guidance on initiating and managing cultural change.
- Understand when to assess your culture, and how to do it objectively
- Learn how cultures evolve and change over time, for better or worse
- Discover the reality of multiculturalism amidst the rise of
globalization
- Evolve your culture to more effectively serve your organization
Each of us is a part of many cultures--what you do, where you live,
where you grew up, what you enjoy, how you live; in the workplace, many
different people with many different cultures come together toward a
common goal--will these cultures clash or synergize? The Corporate
Culture Survival Guide shows you how to create an overarching corporate
culture that gets everyone on the same page to drive your organization's
success.
